Shame on Time Out for Supporting Apartheid - Inminds Activists Destroy Israeli 'Ice-Cream' Hasbara Stunt

Jonathan Hoffman left with egg ice-cream on his face

Zionist fascist Jonathan Hoffman was reduced to shouting 'it's all lies' presumably there were no Palestinian deaths in Gaza - it was all a lie

At this time of tragedy and despair and with the imminent eviction of the Bedouin village of Khan al Ahmar in the West Bank, it was nice to see the Inminds activist group in London brilliantly disrupting a Time Out sponsored Israeli ice-cream stunt in Bloomsbury Square, London.

Time Out sponsored holidays in Israel whilst the blood of the dead demonstrators in Gaza is not yet dry

As a result the Israeli ice cream PR actors were forced to pack up early.  Entertainment was provided by the Zionist clown Jonathan Hoffman who was reduced to crying out ‘it’s all lies.’ because as we all know, Israel is a haven of peace and equality where the only thing on most people’s minds is which ice cream they should devour.

Shame on Time Out for agreeing to sponsor an Apartheid Israel tourism stunt.

Tony Greenstein

On 28th June 2018, Inminds human rights group successfully stopped the Israeli governments latest attempt to use culture and food to whitewash war crimes against the Palestinian people.

At a time when over 120 Palestinians, including women and children, medics and journalists, have been killed and more than 3,800 injured by Israeli army fire, during the Great March of Return, when Palestinians non-violently attempted to walk back to their homes in occupied Palestine, the the Israeli Ministry of Tourism co-opted Time Out magazine and the Israeli restaurant, Honey & Co to attempt to whitewash these war crimes. They wanted to portray a sympathetic image of Israel, and promote Jerusalem - illegally occupied since 1967, as Israel's capital and Tel Aviv - build on the stolen Palestinian land of 9 ethnically cleansed towns and villages, as holiday destinations. In this sick scheme they were going to give out 600 free 'Israel inspired' ice-creams in Bloomsbury Square, London, and ask people to tag #2cities1break to pictures of the free ice-cream in order to win holidays to aparthied Israel, all the while Palestinian children are being shot dead in Gaza.

With just a hand full of activists Inminds successfully thwarted the scheme costing the Israeli Ministry of Tourism thousands of pounds.

A promotions company had turned up with power generators, stage, flat screen, and scantily clad women to dish out the ice cream. A transport delivery vehicle had brought the specially decorated 'ice-cream' van promoting #2cities1break project to the square. Faced with the Inminds protest unmasking their hasbra, sharing with a sympathetic audience the reality of Israel's racist apartheid genocidal regime, the Israeli Ministry of Tourism initially tried to silence our protest. A goon was sent to disrupt our speaker from revealing to the eager public why we were protesting this event. The goon, later identified as former vice-chair of the Zionist Federation, kept on shouting in the face of our speaker, trying to intimidate her with non-stop screams of 'liar'. Initially the police let the intimidation happen but when members of the public seeing the bullying started to intervene by themselves, the police finally acted and dragged him away.

Having failed to stop our protest the Israeli Ministry of Tourism decided to pull the plug on their detestable hasbra project. The ice-cream van was whisked away, having never left the transport delivery vehicle, the stage in the process of being setup was abandoned and the flat screen turned off after a few embarrassing minutes of showing sunny beaches in Tel Aviv contrasting sharply with our banners a few feet away showing the reality of a regime that specialises in infanticide.. killing one Palestinian child every 60 hours for the last 14 years with posters reading "Ice-Cream Can't Hide Apartheid War Crimes" and "Whilst You Eat Ice-Cream Palestinian Children Die". As the promotions team packed up in a hurry and scuttled away, the goon was seen chasing behind them them shouting "don't go, I'm calling the embassy".

Many people from the offices overlooking the square came out to congratulate us. They were horrified to learn that Time Out magazine had partnered with Israel in this nefarious project. Within hours of the project having failed, Time Out magazine removed all traces of the project from its web site. Gone was the page promoting it, gone was the competition to win holidays in Israel, gone was the request for ice-cream selfies. Before the protest we had contacted Time Out magazine to ask if it was their official policy to ignore international law and British government policy, to promote the illegal Israeli occupation of East Jerusalem. We never got a reply.

Culture has always been an important weapon in the Israeli government's public relations campaign. The Israeli Foreign Ministry's Deputy Director General Nissim Ben-Sheetrit announced in 2005 that "We see culture as a propaganda tool of the first rank, and I do not differentiate between propaganda and culture", and in 2006, the Israeli Ministry of Foreign Affairs launched an multi-million dollar initiative called "Brand Israel," whereby culture is used to whitewash an apartheid state founded on the ethnic cleansing of the Palestinian people and occupation of their land. Arye Mekel of Israel's Foreign Ministry explained "We will send well-known novelists and writers overseas, theater companies, exhibits… This way you show Israel's prettier face, so we are not thought of purely in the context of war." This latest initiative of promoting Israel via free ice cream is the latest chapter of this Brand Israel propaganda project.

Inminds chair Abbas Ali said "We as Londoners reject this cheap propaganda stunt. It's perverted for Israel to be giving out free ice cream whilst at the same time shooting Palestinian children! Shame on Time Out magazine for succumbing to what amounts to bribery in helping Israel whitewash war crimes against the Palestinian people! We are overwhelmed by the support we received by fellow Londoners and pleased that together we have struck a blow for Palestinian human rights, the message is clear - there is no 'business as usual' with Israel whilst it slaughters Palestinians - Palestinian lives matter, Palestinian human rights matter, Palestinian freedom matters!"

Inminds Human Rights Group

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What a surprise – Jewish kids in America don’t go a bundle on racism, murder and torture!

It’s an ill wind that blows no good.  Despite the adoption of the new fake definition of anti-Semitism and the attempt to depict anti-Zionism as anti-Semitic, the truth has a way of getting through.  The American Jewish community is the most valuable to Israel, since it does its diplomatic bidding as well as helping to fund the pariah state.

 What a surprise it must therefore be to Israel’s veteran propagandists, the Hasbarists who cry ‘anti-Semitism’ at the drop of a hat, that young American Jews no longer feel an affinity with Zionism and Israel’s racial nationalism.  Settling other people’s land, seeing the vast disparity between poor Palestinian peasants and the rich and lush settlements isn’t a winner amongst progressive young

Jews.  The far-Right messianism that believes in a racially pure Israel and building a 3^rd temple as the way to encourage the return of the Messiah doesn’t hold too much attraction to secular Jewish kids.

The alliance with the anti-Semitic Christian fundamentalists like Pastor John Hagee of Christian United for Israel isn’t a vote winner either.

It seems to have finally dawned on Brand Israel that being high tech savvy when you treat Palestinians as the untermenschen isn’t necessarily a winner.  The author Amanda Borschel-Dan observes that just because the Angel of Death in Auschwitz, Dr Joseph Mengele, was a brilliant scientist, doesn’t mean that the Nazis were attractive.  I suspect that if I had made this analogy the cacophony of Zionist propagandists.

Amanda of Brand Israel says that 'Instead of stating dry facts, professionals must highlight Israel’s decency, morality and the diversity of the Israeli society in general'.   This is an act of self-deception.  Israel is a society where a plurality of Jews support the physical expulsion of Israel's Palestinians and where 'Death to the Arabs' is the favourite chant of the Right.

Of course Amanda is desperate to find something good about Israel and therefore settles for the aid given to Syrian fighters as an example of Israeli selflessness.  The problem is that these Syrians are Jihadist murderers of Ahrar al Sham and al-Nusra.  What is more pertinent is that Israel has refused to take a single Syrian refugee because non-Jewish refugees are a threat to Israel’s racial purity.

What this demonstrates is that despite the millions of dollars invested in pro-Israel propaganda, you cannot beautify an ugly duckling or a detestable regime.

Tony Greenstein

‘Devastating’ survey shows huge loss of Israel support among Jewish college students

Brand Israel Group raises the alarm on a widening gap in the US between older supporters and the increasingly pro-Palestinian next generation

More than a decade ago, a diverse focus group of Americans was asked to describe a typical Italian house. Words like “lush, food, cooking, maternal, welcoming” quickly rolled of the tongue. The same group was asked about an Israeli home and a very different vibe was described: “concrete, strict, ultra-religious, middle-aged ultra-Orthodox men.”

This 2005 focus group was commissioned to explore the underlying image of Israel in the American psyche. The unanimous perception was a conflict-driven country filled with religious fundamentalists.

Not exactly a country they were keen on visiting — or supporting.

The loose consortium of volunteer marketing and advertising executives who commissioned the study now falls under the Brand Israel Group (BIG) rubric. While each member of this heterogeneous Mad Men coalition had his or her own reasons for wishing to change Americans’ innate view of Israel, for Fern Oppenheim, co-founder of Brand Israel Group, her tipping point came after the September 11, 2001, World Trade Center attacks.

The child of Holocaust survivors, Oppenheim said she awoke from her sense of Jewish security that day. “I never thought I’d smell smoke living in New York,” she said in Jerusalem this week.

In this September 11, 2001, file photo, thick smoke billows into the sky from the area behind the Statue of Liberty, lower left, where the World Trade Center towers stood. (AP Photo/Daniel Hulshizer)

Her safety bubble popped, Oppenheim decided to throw her support — and skills — behind Israel. With her extensive marketing and management background at such companies as Kraft/General Foods, Oppenheim began to use her professional prowess to help the Jewish state, which she calls “the canary in the coal mine.”

The team had a revolutionary approach: Instead of the Jewish community’s typical “shooting from the hip,” said Oppenheim, the high-level marketing execs “rolled up their sleeves to get a research-based understanding” of mainstream Americans’ perceptions of Israel, and only then to create a strategy based on their research.

Since its initial coalescence in 2002, Brand Israel has commissioned a large-scale segmentation study in 2010 and a followup in 2016. For anyone with the slightest Zionist impulse, the downward slope of Israel support is disturbing.

While in Israel to present the recent 2016 BIG segmentation study, “Sounding the Alarm: The American-Israeli Relationship,” Oppenheim repeatedly used the word “devastating” — each time without hyperbole.

At UOIT outside Toronto, Students for Justice in Palestine activists staff their information table, 2016 (UOIT’s SJP chapter Facebook page)

In sum, the gap between Israel-supporters and detractors is widening. The current Israel advocacy programs are not working, and Jewish college students are the leading defectors from Israel support.

‘The future of America no longer believe that Israel shares their values’

Mainstream Americans are not starting from a neutral perspective on Israel; rather, they begin with misperceptions and negative assumptions. This creates “fertile ground” for delegitimization, said Oppenheim, who also spoke this week at the prestigious annual Herzliya Conference.

The 2016 segmentation study’s data shows that the current campaign of depicting the Israel beyond the conflict — specifically, highlighting high-tech achievements — is not effective. In fact, the more the study participants knew about Israel, the less favorably they felt about the country.

According to the report’s executive summary, since 2010, claimed knowledge of Israel has increased 14 percentage points nationally (from 23% to 37%) and is up among every demographic group (except for college students, where it is down 16 percentage points, from 50% to 34%). These increases, however, have not translated into increased favorability, which is down 14 percentage points (from 76% to 62%) nationally and by large margins across the board.

Fern Oppenheim, the co-founder of Brand Israel Group, ‘The paradigm of Israel beyond the conflict is not the right paradigm for capturing hearts and souls.’ (Amanda Borschel-Dan/Times of Israel)

“The paradigm of Israel beyond the conflict is not the right paradigm for capturing hearts and souls,” she said.

The key is to emphasize common values. To change an attitude about Israel, the camera needs to be pulled back to show the full face of the country and its people, she said. When Israel is an issue, and not a country filled with an incredibly diverse population, the field is open for boycott campaigns and other delegitimizing efforts.

“Shared values have been the bedrock of the American-Israeli relationship. Without this connection, the future of the alliance is in jeopardy,” claims the BIG group. And the biggest value gap is between core Israel supporters — basically older, wealthier, more conservative, whiter Americans — and those who are labeled as “at-risk” — younger, minorities, liberals.

The picture is even more dire when looking at the next generation of potential Jewish leadership. Between the 2010 and the 2016 surveys, Jewish college students dropped 27 percentage points on the question of whether they lean towards the Israeli side.

This is explained, said Oppenheim, by a perceived lack of shared values between the ultra-liberal Jewish college student and Israel.

On December 15, 2015, more than 300 Jewish activists in Boston marched for the Black Lives Matter movement, including members of Jewish Voice for Peace (photo credit: Ignacio Laguarda/Wicked Local)

“The future of America no longer believe that Israel shares their values. This is huge! Devastating,” she said.

According to the survey, 31% of Jewish students reported experiencing anti-Semitism; of that bunch, 59% say it was related to anti-Israel attitudes. But these experiences generally do not sway their opinions of Israel.

“The Jewish college student is the only group more favorable to Palestinians” now, rising 18 percentage points between 2010 and 2016, she said.

Much of this change she blamed on the rise of “intersectionality” on campuses. There is no longer nuance in campus conversations about Israel, she said. Instead, the “atmosphere is oppressor versus victim. Israel is just another symbol of this.”

Despite the plethora of organizations, campus advocacy does not appear to reach these students’ hearts. Using a morbid example, she said, “No one didn’t think that [Nazi “Angel of Death” Josef] Mengele wasn’t a brilliant scientist. But he was a monster. We need to drill down that Israelis are people” — not just high-tech geniuses.

“We are allowing Israel to be defined by its detractors,” she emphasized.

Israeli military medics assist wounded Syrians on April 6, 2017. Seven wounded Syrians who crossed into Israel on Thursday night received immediate treatment and were hospitalized. They are the latest group of Syrians receiving free medical care through an Israeli military program operating since 2013. (AP Photo/Dusan Vranic)

Instead of stating dry facts, professionals must highlight Israel’s decency, morality and the diversity of the Israeli society in general — and in the context of the conflict — to be heard.

To give one example, former head of Hamas Ismail Haniyeh sent his granddaughter to Israel “because Israel is too decent to turn her away. People need to know this,” said Oppenheim.

In terms of practical solutions, Oppenheim suggested increasing the number of people who visit Israel at a younger age, and even starting prophylactic Birthright-Taglit trips before university.

“The sands under our feet are shifting,” said Oppenheim. “It is clear that the divide in our community is here for the next generation.”