Ahava markets products from the Dead Sea, i.e. it deals in stolen property. You might think that the owner would be appreciative of poor Hoffman's efforts? Nope. Not a bit of it.
She is angry at the noise he makes (we agree, like an empty vessel he makes a lot of unproductive noise).
I picked this up on a fairly trivial Zionist website run by one Carol Gould:
'What I found disturbing about the demonstrators was their visceral anger. One man started screaming at me when I said there were fifty-odd Muslim countries in the world and just one Jewish state. He went into a paroxysm of rage, calling me an Islamophobe and racist.
A few days later the same young fellow was busy shouting and jumping about outside Ahava, the Israeli salon and skin product manufacturer. Its main London spa is in Covent Garden; a tiny group of stalwart Israel supporters led by Jonathan Hoffman, vice chair of the Zionist Federation UK, assembles there every other Saturday to counter the large crowd that gathers to denounce the “genocidal apartheid state.” Some of the pro-Palestinian protestors can barely contain their rage and they try to stop tourists and Londoners from entering the store.
What is irksome is that the Israeli woman who runs the Ahava shop complains every other Saturday to Jonathan not about the loud, drum-pounding, hateful anti-Israel demonstrators but about the “noise” the small contingent of Jewish activists makes. Her beef is that she “loses business” during the two hours of the rally, 12 noon until 2 PM. She bitterly moaned to me that her “massage clientele” go crazy from the noise generated by Hoffman’s megaphone.'
The only thing I didn't understand was about her 'massage clientele'. Is this a brothel or a shop or is it the case that when it comes to Zionist shops they're all one and the same? I think we should be told. Maybe Jonathan Hoffman has a proprietorial interest in Ahava (see his blog article on the Jewish Chronicle 'Ahava Needs Your Love'!! Suspicious innit? Perhaps the local Soho Vice Squad should be informed of the new Mr Big!!!
And for more info on the pickets, see the Big site!